THE BUTCHER'S DAUGHTER
The Butcher’s Daughter is a trailblazing plant-based café, juice bar, and marketplace built around the bold concept of a “vegetable slaughterhouse”—treating produce with the reverence typically reserved for meat. Founded in 2012 in NYC’s Nolita by creative director Heather Tierney, chef Gonzalo Morales, and juice expert Brandi Kowalski, the brand serves hearty, seasonal vegetarian and vegan fare alongside cold-pressed juices, artisanal breads, pastries, coffee, and craft cocktails. With locations in Venice, West Hollywood, and other U.S. cities, each space features bright, boho-chic interiors—communal tables, greenery, wood-burning ovens, and marketplaces offering curated wellness, beauty, and lifestyle goods—all reinforcing the brand’s holistic ethos.
By blending plant-forward cuisine with retail, events, and beverage innovation, The Butcher’s Daughter has created a scalable lifestyle model with multiple revenue streams. Beyond its core café service, the brand offers private-label wines, elixir cocktails, catering, marketplace products (from oats to ceramics to surf gear), and community events like baking classes and a juice truck. Celebrated by outlets like Forbes for its “cult status in the restaurant world,” the brand has built a loyal following drawn to its health-conscious food and laid-back, immersive vibe. Now poised for thoughtful expansion and ecommerce growth, The Butcher’s Daughter is positioned to lead the next wave of wellness-driven, experiential hospitality.
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