Urban Remedy
Founded in 2009 by licensed acupuncturist Neka Pasquale, Urban Remedy is a mission-driven wellness food brand rooted in the belief that “Food Is Healing.” Blending traditional Chinese medicine with modern nutritional science, the brand offers a range of organic, plant-based, and non-GMO meals, snacks, cold-pressed juices, and protein shakes—all crafted without gluten, dairy, refined sugars, or inflammatory oils. Ingredients are meticulously sourced, small-batch produced in California, and packaged in 100% recycled materials. As a certified B Corp, Urban Remedy upholds high standards of social and environmental responsibility.
Urban Remedy’s omnichannel model spans direct-to-consumer e-commerce, a growing national kiosk network (270+ locations in 21 states), branded retail stores, and wholesale partnerships with grocers like Whole Foods and Safeway. Following an $18M Series D round in 2021, the company doubled its kiosk footprint and enhanced digital infrastructure. With continued product innovation—such as organic protein-collagen shakes and regenerative-organic meals—and an expanding presence in gyms, hospitals, and online platforms, Urban Remedy is poised to lead the clean-eating movement with strong unit economics and lasting consumer impact.