Wise Sons Deli
Wise Sons Jewish Delicatessen is a fast-growing, community-focused brand redefining Jewish comfort food through modern sourcing, authentic in-house preparation, and a warm, contemporary café experience. Founded in 2011 in San Francisco’s Mission District by Evan Bloom and Leo Beckerman, Wise Sons honors traditional recipes—like house-smoked pastrami, matzo ball soup, babka, and malt-boiled bagels—while embracing high-quality Californian ingredients and artisanal techniques. With multiple Bay Area locations and a flagship presence at the Jewish Community Center of San Francisco, the brand offers dine-in, grab-and-go, catering, and full-service event options—blending nostalgic comfort with operational versatility.
Backed by strong unit economics, multi-channel revenue, and a loyal customer base, Wise Sons is well positioned for strategic growth. Its profitable delis (average check: $15–30) are supported by wholesale bagel packs, catering, and a commissary-driven bakery model that ensures consistency and scale. Having navigated challenges like fire recovery and pandemic pivots, Wise Sons has raised nearly $1.2M in Series C funding and continues to earn investor confidence. Looking ahead, the brand plans to expand into new urban and suburban markets, grow wholesale and catering partnerships, and explore packaged retail—positioning Wise Sons as the leading modern Jewish deli with national reach.
Our Involvement
